In the largest U. Smaller stores use planograms to maximize their selling space. The ultimate goal of a planogram is to guide and focus in-store merchandising efforts to drive increased sales.
A planogram is usually created by a visual merchandising employee or a member of the advertising, marketing, or sales team. The planogram takes into account buying data, sales trends, and consumer behavior.
It can take the form of a diagram or drawing on paper, or, increasingly, it's likely to be a digital rendering displayed on a tablet or smartphone. A retail sales merchandiser consults the planogram in-store, using it to ensure a manufacturer's products are displayed appropriately and attractively. The details provided in the planogram show them exactly where to place each stock-keeping unit SKU and how many facings should be displayed for each.
Regular resets keep the displays fresh and interesting. A reset is like a planogram makeover: it's used to introduce new products or to change the store with the seasons. During a reset, the store uses a new planogram to shift products, introduce new products, and update labels and signage. Other planogram revisions can occur regularly, too. These keep the stock rotated and eliminate old or discontinued products. The intention of a planogram is to ensure that each retail store is optimized for sales.
Planograms provide specific guidelines for employees to keep on top of restocking and merchandising organization tasks. Both employees and customers need to know exactly where items are located so that they can be found and purchased. Planograms are particularly important with the largest retail chains, which have hundreds and sometimes thousands of brick-and-mortar store locations. By using a planogram, each store in the chain can have a similar layout but with customized merchandising strategies that reflect regional preferences.
If a customer comes in to purchase one item, a well-merchandised store that follows a well-strategized planogram can motivate shoppers to buy other products, too. Similarly, customers who come in to buy a specific product and who find alternatives merchandised in strategic ways could end up buying something other than what they intended: an upsell that benefits both customer and retailer.
Following a planogram very closely, which is called planogram compliance, can help boost profits; it also helps a store to better manage its stock and lets employees know exactly where to find a particular product.
On the other hand, planogram non-compliance, in which the actual products on the shelf do not exactly match the planogram, can result in products being out of stock and lost sales. Such lost data can affect subsequent decision-making about different products and their contribution to the bottom line. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content.
This planning is critical to sales performance. Having the right products in the optimal locations can lift sales. Much input also come from trusted vendors that understand their distinct categories and shopper preferences. Planograms can take many forms, from a simple diagram drawn on paper to a digitally rendered display, 3D model backed by data. The POG is then put to work in-store, where the store teams or installation teams ensure all products are displayed attractively as specified.
Detailed planograms will show retailers exactly where to place each item and how many products should be displayed. During a reset, a new planogram helps guide the updated displays. POGs can be revised as needed, such as when a product is discontinued or to keep the stock rotating.
The purpose of using planograms is maximizing sales and optimizing space through the precision placement of products within a retail store. Planograms ensure all employees involved in restocking and merchandising organization are on the same page. This is especially important for large retail chains with hundreds, if not thousands, of products and multiple locations.
By using a POG, each store has a similar layout with the flexibility of customized strategies to reflect local and regional preferences. Planograms enable retailers to collect data and learn how their product placement and displays are working. By mapping out their exact location on shelves, you can gather actionable insights to optimize your visual merchandising planning process and product placement.
Identifying locations with high conversion rates allows you to showcase products you wish to feature. For example, items like milk and bread are generally placed in the far back of grocery stores. On the way back, they must walk past other items, potentially increasing impulse purchases. You can feature merchandise you want to sell or place complementary products nearby.
Retail space is a valuable commodity. No matter how much your rental expenses may be, optimizing the use of space will help you run a more cost-effective business. Planograms play a key role in this organization process, as every area in your store has an allocated purpose. Planograms support streamlined organization. Your staff can more easily stay on top of stocking and product levels when everything is organized and where it should be.
This creates a sense of ownership and accountability. Our talented team at Great Northern Instore can provide you with valuable insights into shopper preferences and buying behaviors. Through a collaborative process, we work with your brand to develop planograms with optimized product placement and impactful merchandising display solutions.
By using fixtures and point of sale messaging, you can create a more efficient space while assisting your shopper to find and select the right product. We then assist you by collecting data in-store to determine whether or not your POG strategy was successful. For an unmatched customer experience and a completely turnkey approach, from insights to implementation, contact Great Northern Instore today.
0コメント